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Designing the brand and digital experience with K9 Coliving

K9 is the the self organised coliving in Stockholm. Here, they live their life within 1200m² of common spaces, pods and individual rooms. And it’s all co-created in the way they like it to be.

Identity

User Interface

Frontend

Application System

Per Lööv at Formtale
Per Lööv
Product Design
Morgane Oléron
Storytelling

Background

Every year, K9 Coliving receives thousands of applications from people all around the world. And we couldn't be more surprised. They have been breaking social isolation since 2016, by tearing down the walls that separates us. Located in Europes very own Silicon valley, Stockholm, they attract people with all sorts of backgrounds who wish to connect, grow and share life together. To live a bigger life, literally.

Challenge

The challenge was to design a brand and digital experience that communicates what K9 is all about. It was important to set the right expectations for new housemates, as well as designing a brand that can unite the house and adapt for all sorts of co-creational ideas.

Solution

Visual identity

We designed a warm and recognisable identity that symbolises the welcoming home and social lifestyle that the house provides. The beating  hearts of the collective is what gives the red colour to the identity, while the timeless shapes is meant to be reused for anything imaginable.

Website and Application system

k9coliving.com

Building your own coliving?

In this product adventure, we will help you to tell the right story, attract the right people and build a thriving community.

Morgane Oléron
Storytelling
Per Lööv at Formtale
Per Lööv
Product Design
Build a Coliving