Per Lööv

Bring your ideas and visions and let me design your product.

I'm Per Lööv, product designer here at Formtale. I design prototypes, UX, brands, copy and PR for innovative people who wants to make things better.

I also happen to love aesthetic form, technology, psychology, nature, science and well-being. The list goes on, but solving problems with design is what connects it all.


Values at Formtale


Being understandable

Being simple and educational when designing, helps us to create products that make sense and is easy to use.


Being honest

Being transparent and honest when designing creates better expectations. It help us to create products you can learn to trust.


Having a purpose

Knowing the purpose and designing for that, helps us to create products that can solve the right problems.


Being conscious

Being aware of our surroundings, past history and ourself, helps us to design products that are more adaptable and less intrusive. Both psychologically, socially and environmentally.


Being inclusive

Having a collaborative and inclusive approach helps us to design products that works for as many people as possible.


Being innovative

Looking beyond ourself and what has been done before, makes it easier to exceed past designs.

Learn more about Per

Past Experience


Product Designer Formtale

1 year

UX & Branding Designer Pixelstore

5 years

Graphic Designer Graphic Leaf

2 years


Strategic Communication Jönköping University

6 months

Communication Science Jönköping University

1 year

Aesthetics & Media NTI

3 years


Jönköping Sweden

2 years

Stockholm Sweden

2 years

Gothenburg Sweden

3 years

Sundsvall Sweden

18 years